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The client is a global leader in the watchmaking industry, bringing together a unique portfolio of iconic brands spanning from accessible timepieces to high-end watchmaking. Renowned for its strong heritage, innovation-driven culture and in-house expertise, the group designs, manufactures and distributes its products worldwide. With a strong focus on creativity, quality and sustainability, it offers a dynamic international environment where craftsmanship meets modern technology and digital ambition.
ECommerce & Digital Specialist - Retail sector
Functieomschrijving
As Ecommerce & Digital Specialist, you will optimize sales through e-commerce and oversee the implementation, development and adaptation of the digital campaigns and activations while adding the BeLux touch.
- E-commerce
- Responsible for the BeLux webshop meaning managing a eshop in Dutch and French;
- Managing eshop with Salesforce and guidelines from HQ;
- Merchandising updates (staging) for each new launch: focus on copywriting
- Create and manage own local activations with HQ;
- Project management for special launches with local follow-up;
- Close contact with HQ for new ideas regarding usability, designs, new payment- and delivery methods;
- Control orders: perform manual follow-up and checks on pending orders and release orders based on security criteria;
- Develop automated processes with HQ;
- Manage returns: inform customer with return procedure, follow-up with logistic department and control of returns;
- Close contact with different departments for eshop sales: IT, logistics, finance and customer service;
- Create monthly reports with the sales stats and figures including an overview of social media campaigns, bestsellers per collection
- Customer contact and support
- Management of all questions related to e-commerce by e-mail and telephone with CRM Salesforce;
- Pre-sales, transactional and post-sales support to customer;
- Direct specific questions to the relevant departments;
- Follow-up of projects related to customers;
- Close contact with transporters to help customers with the delivery of their order
- Digital Marketing
- Discuss budget for online campaigns in Belux
- Analyse reports from HQ of the digital campaigns to make future campaigns even better
- Create newsletters in Dutch and French based on the guidelines from HQ
- Manage Belgian & Dutch local organic Facebook page
- Monthly dealermailing for all dealers in Benelux: create own template, visuals and copywriting for each new launch
- Provide and prepare specific content files for dealers including images, product descriptions, price etc…
- Follow-up and control of internal and external websites according the strategy
- Sales (backup)
- Help team with all questions related to sales by e-mail and telephone;
- Work together with account manager to create orders in SAP, search for availabilities, follow-up of back orders and push orders if needed;
- Allocate watches to orders when needed
Profiel
- Bachelor degree (Marketing, Communication, Digital,…)
- Minimum 3 years' experience in E-commerce and Digital Marketing position, preferably in a multinational environment or at least affinity in the digital world
- Proven experience with CMS systems and familiar with Salesforce Commerce Cloud or willing to learn
- Experience in Online Marketing platforms (SEA, Google Ads, Facebook/IG Ads), Google Analytics and EDM tool (Salesforce Marketing Cloud)
- Good working knowledge of online environment - metrics, reporting, good working understanding of ecommerce principals
- Ability to work on Adobe Photoshop, Canva or any editing tools
- Excellent communication skills
- Positive & energetic, hard-working, reliable, organized, conscientious and keen to take on more responsibility
- Self-motivated, proactive, problem solving. team worker
- Ability to prioritize effectively, manages multiple tasks, deal with pressure
- Fluent in Dutch, French and English
Aanbod
- Attractive salary package with extra legal advantages (No company car - annual gross salary between 50-60K)
- Challenging work environment
- Evolutive role with strong responsibilities
- Strategic and hands-on role
- Stability & long-term perspective
- No Home office but work in a collaborative, pragmatic environment