Our client is a leading force in insurance in Belgium. They are deeply invested in digital transformation and customer-centricity. As a proud member of a large, internationally renowned reinsurance group, they guarantee stability, trust, and continuous innovation.
Senior Performance Marketing Analyst
Functieomschrijving
- Data Analysis: Conduct in-depth analysis of campaign performance data and market insights to identify trends and recommend future improvements.
- Strategic Planning: Determine the right audiences and channels (digital and offline) for lead generation and retention, strictly based on analytical findings.
- Campaign Management: Develop and manage comprehensive, channel-agnostic communication plans, focusing on performance and achieving monthly KPIs.
- External Collaboration: Serve as the crucial contact point for external performance and media agencies, providing briefings and ensuring diligent follow-up.
- Budget & Reporting: Effectively manage campaign budgets, including raising purchase orders, and deliver accurate, timely reports on performance metrics.
- Sales Support: Actively develop materials and strategies to support the sales team's efforts.
Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.
Profiel
- Analytical Acumen: Possesses strong numerical skills and the ability to translate complex data into clear, actionable business insights.
- Experience: At least 5 years of proven experience in campaign and online marketing management, with a clear focus on successful lead generation programs.
- Project Leadership: An inspiring and energetic project leader who is results-oriented and inspires colleagues toward high performance.
- Communication & Stakeholder Management: Excellent communication skills and proven ability to manage, influence, and gain sign-off from diverse internal and external stakeholders.
- Language Fluency: Fluent in Dutch, French, and English.
- Education: Master's degree or equivalent through relevant professional experience.
Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.
Aanbod
- Competitive Salary: A competitive gross salary package.
- Extensive Benefits: Comprehensive insurance package (hospitalization, ambulatory, guaranteed income, pension plan).
- Financial Extras: Annual year-end premium and collective company premium, meal and eco vouchers.
- Flexible Work-Life Balance: Hybrid work model with the possibility to work from home up to three days per week, plus flexible working hours.
- Time Off: An attractive leave scheme of up to 31 days annually.
- Career Growth: Varied job content and opportunities for development through training, coaching, and internal mobility.
- Location: Prime location in the heart of Brussels.
Marketing Analyst, Conversion Rate Optimization, ROI, KPIs, Insurance, Trilingual, Commercial Objectives, Acquisition, Retention, Hybrid Work, Brussels.