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Sales Development Representative - Horeca (M/V/X)
Functieomschrijving
Culligan is the global market leader in sustainable water solutions. In Belgium, we support hotels, restaurants, and hospitality businesses with highquality, filtered drinking water and water solutions that enhance guest experience, service quality, and sustainability. To strengthen our growth within the horeca market, we are looking for a commercial professional with experience in F&B or servicedriven sales in the horeca sector.
Your role
As a Sales Development Representative – Horeca, you focus exclusively on hotels and restaurants. You speak daily with hotel managers, F&B managers, restaurant owners, and chefs, and you understand their operational reality: service, experience, quality, and efficiency.
You are not selling a “product,” but an enhanced guest experience, with a strong focus on:
- Water quality at the table
- Faster and more efficient service in both front and back of house
- Sustainable, plasticfree solutions
- Consistent quality for F&B operations
You actively build new customer relationships and turn your horeca experience and commercial mindset into longterm partnerships.
Your responsibilities
- Actively prospecting within the horeca sector (hotels, restaurants, chains, and independent venues)
- Identifying and approaching decision makers via phone, email, LinkedIn, and on-site visits
- Adapting to the specific nature of horeca (flexible hours, service-oriented approach)
- Detecting commercial needs and translating them into concrete Culligan solutions (water coolers, filtered table water, sustainable alternatives to bottled water)
- Independently building and managing your own customer portfolio
- Negotiating and closing contracts
- Following up leads and opportunities accurately in the CRM system
- Actively contributing to Culligan’s growth within the Belgian horeca market
Profiel
Your profile
- Experience in F&B, horeca, or serviceoriented sales is a must
- Commercial experience within hotels, restaurants, or catering
- Strong understanding of how horeca operates (service, peak hours, decision processes)
- Strong hunter mentality and energy for prospecting
- Resilient and not discouraged by a first “no”
- Resultsdriven, structured, and autonomous
- Strong command of Dutch, French, and English
- Flexibility to work according to the rhythm of the horeca sector
Aanbod
What we offer
- A commercial role fully focused on hotels and restaurants
- Working for a strong, sustainable brand with clear added value for the horeca industry
- Attractive salary package with fixed salary, variable bonus, hospitalization insurance, and group insurance
- Company car with charging card, laptop, and smartphone
- Thorough onboarding, commercial training, and coaching
- Opportunities for growth within Culligan
- A healthy work-life balance with a 39-hour workweek and additional ADV days
- And yes: a water cooler at home to keep you hydrated!
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