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Associated Weavers Europe

Area Sales Manager Benelux LVT / Contract Carpet (Tiles)

Published on 6 days ago

Area Sales Manager Benelux LVT / Contract Carpet (Tiles)

Associated Weavers (AW) is one of the leading European producers of tufted broadloom carpet. We like to take the lead, have a penchant for marketing and do everything we can to always be one step ahead of the competition. To expand our range of floor coverings, we recently began offering Luxury Vinyl Flooring (LVT) and carpet tiles alongside our wall-to-wall carpets. AW may be the new kid on the block in LVT, but that hasn’t stopped us from being decorated by the flooring industry with three awards in the UK after barely one year: “Best Flooring Brand”, “Best Flooring Website” and “Best Flooring Retail Display”. And we are also “best” pleased about the sales figures and the enthusiasm of our retail partners. Need more persuading? Take a look at and We are ready to rumble.  Are you?

Job description

  • As Area Sales Manager Benelux you will be responsible for the sale of our LVT products and of our carpet and carpet tile collections with contract rating. Your clients will be flooring companies, interior decorators, wholesalers, project developers and (interior) architects. Our products ultimately end up in residential buildings, shops, catering establishments, banks, schools and public buildings, practices of independent professionals, offices, hotels, family-run guesthouses and B&Bs.
  • Together with the Business Development Manager LVT and Sales Director “Soft Flooring” you will translate the commercial strategy into a concrete action plan and sales objectives.
  • You will identify critical success factors to guide your action plan with the aim of not only expanding AW’s share of the market in LVT and contract carpet (tiles) but also consolidating this in the long term.
  • As the underdog, you will jostle with established names in the LVT sector and the contract world, not put off by challenging sales targets.
  • You will be highly visible out and about, keeping a close eye on the market so that you can respond perfectly to your clients’ expectations.
  • You will be part of a small team of enthusiastic employees who, like you, are true “intrapreneurs” only too happy to use the freedom and facilities on offer within the organisation to write a success story.
  • For LVT, you will report to the Sales and Business Development Manager LVT Europe.  For Contract Carpet (Tiles), you will report to the Sales Director “Soft Flooring”.
  • You will make sure that your retail clients can promote our products perfectly. You will support them by providing product training and offering in-store solutions and tools. Your other clients will also be able to count on professional support in relation to product training and the provision of information.


  • You have at least a bachelor’s degree and sales experience in the flooring sector, preferably in LVT.
  • With your drive and perseverance, you will succeed in concluding sales discussions with concrete orders.
  • With your knowledge of the residential and commercial flooring market and experience in this sector you will be able to identify prospects and generate new business quickly.
  • You are capable of working independently, not shying away from taking the initiative.
  • You are self-confident and sociable. You will be a passionate AW ambassador and an enthusiastic colleague for the AW teams you work with.
  • You have a perfect command of Dutch and French. Knowledge of German would be a plus.


  • Then make sure you visit our websites: and  
  • You will be given the responsibility and space to run your “own business”.
  • For training about our products, brands and concepts, you can use our own AW Academy. We also attach great importance to personal development and are therefore happy to create a tailor-made training package for you.
  • We offer an attractive salary supplemented with group insurance and hospitalisation cover, an expense allowance and a stylish car with fuel card.
  • Welcome to a company that has a personal touch and an open and healthy corporate culture. As an extra bonus, our staff club provides cultural and sporting entertainment, plenty of fun and a charming bistro that serves as a lunch area and meeting place.
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Associated Weavers Europe | Weverijstraat 1, 9600 Ronse

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    33 days left to apply



    • Permanent
    • Full-time
    • Group insurance
    • Company car
    • Petrol card
    • Individual hospital insurance

    Apply before

    • 27 December

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