Get the key skills you need to move into a commercial or management position in the Medical Devices Industry


Highlights:
• Focus on your strategy and strategy implementation by using the "Strategy House" model
• Learn hot to manage and control the product life cycle
• Recruit, develop, coach and retain key members of your team

Key Competences:
• Strategic leadership
• Managing people
• Marketing in MedTech
• Supply chain management
• Business finance skills
• Sales in MedTech

The 5-Day Mini MBA for the Medical Devices Industry is a hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.
 

• 7 Programme Modules:

1- Strategy Implementation and Leadership
• Mission, vision, strategy, business plans and execution
• The Customer Value Proposition
• Building the “Strategy House” for strategy execution
• Being a Manager or a Leader?
• Corporate strategy implementation framework: Balanced Score Cards
• You as a leader: What is your style?
• Leading in a changing environment
• Innovation: Making Engineers work with Marketers
• Setting the appropriate Operating Mechanisms

2 - Building the Right Team and Leading People
• Team members (Profile) assessment and gaps
• Hiring the needed talents
• Developing your people
• Retaining your key talents and future Leaders
• Rewarding
• Managing remote teams

3 - Product Development and Upstream Marketing
• What is innovation? What does the market need? 
• Reconciling medical, commercial and/with global and regional requirements 
• Managing cost, benefit and reimbursement expectations 
• Dealing with clinical and regulatory procedures (FDA, CE marking, GDPR, HIPAA, etc.)
• VOC, customers complaints
• Managing cross functional teams in a matrix organization
• Choosing between the "Made Inside" vs. "Made Outside"
• Sustainable vs. disruptive innovation

4 - Downstream Marketing and Sales
• Marketing in MedTech
• Customer relationship management and stakeholder mapping
• Consolidating and clarifying customer insights and the customer journey
• Mapping the competitive landscape
• Segmenting, targeting and positioning your product offerings
• Box vs. Solutions
• Defining customer value propositions
• Incorporating “Market Access” into your commercial plans
• The new product launch process
• Sales organization and management
• Sales models and procedures for investment goods (capital expenditure)
• The Challenger Model
• Sales force incentive plans and training
• Metrics & Dashboard: Which ones and when/how to use them?
• Direct vs. Indirect Channels: Pro's and Con's
• Forecasting
• Win/Loss analysis

5 - Financials
• Accounting and finance 
• Financial statements 
• Analytical tools for financial performance 
• Investment and development project appraisals: Net Present Value (NPV) 
• Product and service costing and pricing methods 
• Financial planning and assumptions 
• Budgeting as a management tool 
• ROI and ROMI

6 - Supply Chain and Logistics
• Manufacturing and supply chain challenges
• Align manufacturing and supply chain to corporate strategies
• Supply chain tools and measurements
• Quality control and service loops
• Principles of warehousing and logistics
• Measure supply chain operations
• Trends in healthcare's supply chain
• The LEAN journey

7 - Case Study Presentations and Wrap-up
• Case study presentations 
• Group discussions and facilitator coaching 
• Personal action planning and your next steps 
• Post-programme reading list

You are a manager in the MedTech industry with 5+ years experience in a commercial, technical, scientific or clinical function. You want to develop your skills and boost your career in MedTech.
 

Typical Participants:

• Managers
• New Managers