Since COVID-19 a lot has changed in Pharmaceutical and Biotech companies from supply chain to clinical development to customer-facing functions. More than ever before, the dynamics and fast-paced changes in the healthcare environment require cross-functional managers who go beyond silo thinking and can apply agile solutions to complex issues.

You are a manager in the healthcare industry and you realize in your role that you need to understand more about price pressure, generics and biosimilars, ethical concerns, emerging marketing, the rise of IT (Big Data, AI, Social Media and more) and changing customer expectations whatever department you are in. You probably have a more specialist background, but it is now time for you to improve your management skills.

To support you, MCE has developed the Mini MBA for the Pharmaceutical and Biotech Industries, that gives you the skills and knowledge you need to understand and work with these changes. They are probably impacting existing processes, organizational structures and roles in your organization. This programme will help you address these issues from the multiple perspectives of your business to support you in your current and future roles.

The MCE ''5-Day Mini MBA for the Pharma and Biotech Industry (Post-Pandemic Edition)'' is a 5-days hands-on training programme, highly interactive with excercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies

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Programme Modules:

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1 - The Big Picture

• The healthcare market landscape (pharma, medical devices and diagnostics)
• Environment & mega trends
• The life sciences value chain
• Key strategies & new business models

2 - Strategy Development & Strategic Leadership in Pharma

• Essentials of strategy: competitive analysis, vision and objective setting, resource allocation and priorizatio
• Agility in a VUCA World
• Change management
• Leadership in time of crisis 

3 - Building the Value Proposition

• Stakeholders mapping and value mapping
• From R&D to market authorization to supply chain: creating value  (strategic product development and innovative distribution models)  
• Market access & health economics: measuring value
• Medical affairs: integrating value (Therapeutic Expertise, RWE, Upgrading Clinical decision-making)
• Marketing: communicating value (competitive positioning and messaging, customer engagement, marketing mix: from 4 p's to 4c's)

4 -Marketing Excellence in Pharma

• Applying design thinking to customer-centric strategie
• Objectives and brand vision, product positioning
• Marketing plans driven by key issues
• Marketing mix: from operational strategies to multichannel tactics
• Execution discipline & alignments of customer-facing functions
• Key metrics to track successful execution and monitor outcomes, launch excellence

5 -  Finance

• The roles of accounting & finance: external (reporting/fiscal) and internal (business) managemen
• Key accounting principles & concepts
• Reading financial statements
• Financial analysis & valuation (NPV, IRR)
• The business plan: resource allocation and forecasting

 

 

You are a manager in the pharmaceutical or biotech industries. You have a technical, scientific or specialist background, but need to build on your management skills. You need to get a good understanding of the major cross-functional issues and learn how to be an effective manager in the the industry. 

Managers on this programme come from many different areas including: marketing, sales, finance, research and development, medical, chemical & biological manufacturing, engineering, corporate affairs, human resources and business development