The MCE Mini MBA focuses on the following 5 key areas:

• Leadership Development - key competences, building self awareness, leading others and the organization through change. This also includes self profiling, daily reflection and feedback from the facilitators and peers to develop emotional intelligence 
• Strategy - building a strategy (the changing world and its impact, internal analysis, differentiation etc), and strategy execution (organizational and individual) 
• Business Finance - the fundamentals that underpin business success including Profit & Loss, Balance Sheets, Cash Flow and Investment decision-making 
• Marketing & Sales– knowing the customer (needs and segmentation) and achieving success with the customer (targeting, Customer Value Proposition, sales etc) 
• Supply Chain - its importance in delivering the Customer Value Proposition

A Business Simulation will be used throughout the programme and will cover activities of five financial reporting years.

You will work in teams of 3 to 4 people and your objective will be to maximise profitability and ROCE over the strategic 5 year period.

Programme Modules:

1 - LeadershipCompetency framework and organizational success

• Leadership characteristics
• Emotional Intelligence and personal insights discovery
• Leadership & Management
• Business simulation: building business awareness

2 - Strategy & MarketingStrategy roadmap & competitive strategy

• Blue Ocean Thinking
• Innovation
• Customer centricity
• Marketing & sales – essential principles
• Business simulation: strategic thinking & framing

3 - Marketing, Supply Chain & Business ModelsMarket segmentation, targeting and positioning

• Marketing mix and branding
• Supply chain
• Business models
• Financial statements – profit & loss statement (P&L)
• Business simulation: finance & strategy implementation

4 - Financial Statements & Analysis Investment AppraisalFinancial statements – balance sheet

• Financial statements – cash flow
• Financial ratios
• Investment appraisal principles
• Investment appraisal – practice
• Business simulation: finance (continued) & competitive position

5 - Strategy Execution & ConsolidationFinalization of the business simulation

• Strategy execution
• Phoenix case study
• Leading change (change management)
• Wrap up (including simulation winners)
• Action plan and closing