AI is all around us—shaping how we work, live, and make decisions. Many of us already use it daily, often without realising it.

But the rapid rise of AI also raises big questions… like "Do we actually know what AI is or how it works? Are we using it to the fullest potential? And what about its ethics?"

That’s why we designed the five-part Masterclass AI for Professionals. Together, the courses take you from the basics to practical application and critical reflection. We start with the foundations, exploring what AI is and how it has evolved. Then we move into a deep dive on how AI systems actually work, followed by generative AI, where you’ll see how today’s most popular tools can be used in practice. Next, you’ll learn how to become an AI ambassador, spotting opportunities, prioritising ideas, and putting them into action. Finally, we close with the ethics of AI, understanding the risks, responsibilities, and impacts that come with this powerful technology.

This third part focuses on generative AI, the technology that has captured worldwide attention. Here, we show how these tools create text, images, and more—and how you can use them effectively and responsibly in your own work.

Use cases & tooling
Generative AI can do much more than create text. In this course, you’ll see how it applies to images, sound, and structured data, as well as how to combine these outputs with the right tools. We’ll explore practical examples so you understand where generative AI adds value in daily work or personal life.

Q&A and practical exercises
Throughout the course, you’ll be encouraged to reflect and test your own ideas. Interactive Q\&A blocks invite you to experiment, compare results, and think critically about what generative AI can—and can’t—do. You’ll also complete hands-on activities, giving you the chance to directly apply what you’ve learned in practice.

Prompting techniques
Getting good results depends on how you ask. You’ll learn the basics of prompting, how to give enough context, and how to refine or iterate to reach better outcomes. With these techniques, you’ll be able to guide generative AI systems effectively and avoid common pitfalls.

Who is this course for?
This course is for professionals who want to move from theory to practice with generative AI. Whether you’re writing, designing, analysing data, or exploring new ideas, you’ll come away with the skills to apply AI tools responsibly and creatively in your own context.

With a license on The Master Channel, you don’t just get access to this course — you unlock our entire learning library.

It includes a broad selection of trainings on topics such as business processes, analysis, data, service design, project management, and soft skills.

The platform is designed to help organizations strengthen their business and digital transformation capabilities — flexible, up-to-date, and immediately applicable in practice.

All e-learnings are in English and come with subtitles in English, Dutch, German, and French.

Business Analyst, Functional Analyst, Process Analyst, Data Analyst, Product Owner, Consultant, Solution Architect, Project Manager