AI is all around us—shaping how we work, live, and make decisions. Many of us already use it daily, often without realising it.

But the rapid rise of AI also raises big questions… like "Do we actually know what AI is or how it works? Are we using it to the fullest potential? And what about its ethics?"

That’s why we designed the five-part Masterclass AI for Professionals. Together, the courses take you from the basics to practical application and critical reflection. We start with the foundations, exploring what AI is and how it has evolved. Then we move into a deep dive on how AI systems actually work, followed by generative AI, where you’ll see how today’s most popular tools can be used in practice. Next, you’ll learn how to become an AI ambassador, spotting opportunities, prioritising ideas, and putting them into action. Finally, we close with the ethics of AI, understanding the risks, responsibilities, and impacts that come with this powerful technology.

This first part is the starting point, as we'll discuss the foundations. Here, we focus on what AI really is, how it has evolved, and what it means today, so everyone starts on the same page.

What is it?
Get clear on the fundamentals: what AI is, how it differs from traditional programming, and where machine learning and deep learning fit in.

Your questions, answered
Throughout the course, we’ll tackle the most common questions professionals ask. Short quizzes and Q\&As will help you test your knowledge along the way.

The timeline
AI didn’t appear overnight. From early ideas and false starts, through boom moments, to today’s rapid progress—we’ll trace the key milestones and look ahead at what’s next.

Who is this course for?
This course is for anyone who wants to understand AI without technical jargon—managers, consultants, analysts, or simply curious professionals. You’ll finish ready to talk about AI with confidence and prepared for the deeper dives ahead.

With a license on The Master Channel, you don’t just get access to this course — you unlock our entire learning library.

It includes a broad selection of trainings on topics such as business processes, analysis, data, service design, project management, and soft skills.

The platform is designed to help organizations strengthen their business and digital transformation capabilities — flexible, up-to-date, and immediately applicable in practice.

All e-learnings are in English and come with subtitles in English, Dutch, German, and French.

Business Analyst, Functional Analyst, Process Analyst, Data Analyst, Product Owner, Consultant, Solution Architect, Project Manager