Marketing Manager - Technology Sector

This rapidly growing startup, positioned at the crossroads of fintech, retail tech, and travel tech, is primed to make waves on a global scale. With a B2C focus reaching out to 150 million potential users worldwide, its innovative solutions are set to redefine the VAT refund and shopping experience of travelers across borders.

Their cutting-edge platform seamlessly integrates advanced algorithms with user-friendly interfaces, transforming VAT refunds into an effortless experience for experienced shoppers and newcomers alike.

Since its launch in 2019, the company has grown its Brussels and China team from 3 to 30 and is now ready to accelerate its growth.

Besides its current focus on VAT refunds, the company is developing a digital platform connecting local retailers with global shoppers

The Marketing Manager will have the following responsibilities :

• Define and execute overall marketing and communication strategy and budget
• Build a full-fledged marketing team to accelerate growth in key markets across Europe.
• Drive acquisition from paid marketing channels online (paid content, SEA, social media ads, sponsoring) and offline (magazines, field marketing)
• Manage all content and inbound marketing : website, newsletter, SEO, mailing automation, blogs, affiliation, social media, surveys
• Work with product and development team to develop lifecycle marketing strategies, leveraging website and landing pages, email, push notification and in-app channels.
• Test new marketing actions and monitor results using digital metrics
• Reporting and tracking performance
• Oversee the production and consistency of all marketing material (website, banners, newsletters, press releases, pitches, videos, user guides and brochures)

• At least 3 years of experience in a similar role
• Analytics: proven track record of executing A/B tests, optimizing campaigns using KPIs and other productivity metrics and translating data into insights
• Excellent writing and presentation skills
• Experience with performance and inbound/content marketing leveraging various tools and platforms
• Excellent communication skills, with the ability to articulate complex ideas clearly and persuasively, both verbally and in writing
• French and English are required. Dutch is a plus.

Michael Page Belgium
Colienne Cornet
Toon nummer+3226275589
Bastion Tower
Marsveldplein 5
Place du Champ de Mars 5
1050 Brussels