Field Marketing Manager Automobile

Honda Motor Europe Benelux is the Headquarterof Honda in Belgium, the Netherlands and Luxembourg and is responsible for selling Motorcycles (motorcycles & mopeds), Cars, Power Products (lawn mowers, outboard engines, power groups), spare parts and accessories. The products are distributed through an extensive network of distributors. For these activities we count on 60 enthusiastic colleagues on a daily basis in our offices in Zellik and Capelle a/d IJssel (NL). They help make the dreams come true of so many people, perhaps yours too.

The Automobile Sales department determines marketing and sales strategies tailored to the market. In addition to sales support, we provide logistical and administrative support to the Honda dealer network.

Outline of the role:

You are responsible for translating Honda’s national marketing plan at local (dealer) level and for supporting dealers building their local marketing strategy. You combine office work with on location support of the dealers in your area. You maintain a strong professional relationship with the Honda network and aim to bring Honda’s combined national and regional marketing to the next level.

Main Responsibilities:

• You support the dealers in designing their quarterly and annual marketing and event plans, ensuring alignment with Honda’s national strategy.
• You will give hands-on support to dealers to improve their marketing activities, event activities and local media activities, especially regarding digital channels, with a focus on lead-generating initiatives.
• You will evaluate dealer action plans utilising clear TQM standards and implement necessary countermeasures.
• You will be the main contact person for Honda’s regional marketing agency, acting as a facilitator and as a coach between the agency and the Honda network
• You will initiate and lead marketing focus groups, consisting of Honda’s central marketing, agency and a dealer panel
• You will work in very close collaboration with both the Sales field team and the central marketing team and act as catalyst.

• You have a higher education (HBO) and have 3 years experience in a similar position
• You are a born negotiator with a strong passion for the product
• You are a strong communicator, conveying authority in your area of expertise, but equally displaying empathy
• You understand the specificities of the national car market
• You are pragmatic and hands-on, but at the same time maintain a helicopter view
• You are passionate by cars and propagate Honda's dream