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Brand Marketing Manager Belux (HQ Asse)

  • Mollem
  • Onbepaalde duur, Voltijds

Brand Marketing Manager Belux (HQ Asse)

Are you the one who can help us build a strong media & brand activation plan for a premium brand like Miele? Has your thorough knowledge of marketing and media strategy already brought you many successes? Do you know how to get the story across and put a brand in the spotlight like no other? If the answer to these 3 questions is "yes", then you are the right candidate for the position of Brand Marketing Manager Belux for Miele!

What you will be doing:

  • Develop the full activation approach for each of the categories in the Miele portfolio, including media campaigns, content, events, PR, influencer marketing and shopfloor activation for our own & 3rd party shops.
  • Give a clear briefing with each activation approach in which the context, marketing and communication objectives are clearly outlined, both to our media agencies and internal stakeholders.
  • Set up and successfully execute an annual activation & media plan in line with the global communication & campaign calendar and in line with category strategies.
  • Develop and execute the activities based on guidance from our HQ in Germany and in line with the local marketing plan.
  • Determine the required budget to achieve the objectives and also monitor the plan of execution and KPIs.
  • Oversee the local PR activities, fairs, events, internal communications, especially in terms of strategy.
  • Create national (shop floor) activities for our Miele Experience Centers and Miele Centers (including traffic generating activities).
  • Leading & inspiring a team of 2 passionate marketeers to achieve great results

The Brand Marketing Manager we are looking for has/is:

  • Bachelor or Master in a relevant study field.
  • At least 5 years of experience in Brand Management roles (premium brands) and working with media agencies directly
  • Capable of leading the PR & event approach (from brief to execution)
  • Thorough knowledge of brand marketing and media strategy.
  • Strongly entrepreneurial and highly communicative (storytelling).
  • Persuasive and an excellent project manager.
  • Analytical, driven and with excellent collaboration skills.
  • Fluent Dutch – French – English

Why you should choose this job at Miele:

Miele strives to create an open and transparent business environment in which employees have the opportunity to develop themselves. To encourage these growth opportunities, Miele invests in appropriate training so that each employee can contribute to the success of the company in a professional and motivating manner.

We offer you:

  • A permanent contract.
  • Of course, you will receive a salary, which we supplement with nice extras: insurances, meal vouchers, bonuses, eco vouchers, discounts on company products, etc.
  • Company car, fuel card, laptop and iPhone.
  • 6 days flextime and 3 extra days leave on top of the legal 20 days leave.
  • Flexible working hours, combined with teleworking, so you can find a good balance between your work and your free time.
  • A modern working environment and the necessary tools to work optimally.
  • A strong brand and a stable family business that attaches great importance to customer satisfaction.
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  • Nederlands, Engels, Frans


  • Onbepaalde duur
  • Voltijds
Bron: VDAB
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