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Carrefour België

Business Analyst Campaign - CMI

Carrefour België | Brussel | Onbepaalde duur, Voltijds

Staat 20 dagen op Jobat.be

Carrefour Belgium

Business Analyst Campaign - CMI

Functieomschrijving

Context:


 


The CMI Team delivers a compelling and consistent customer value proposition by capitalizing on our customer data and customer touch points.  


 


The CMI Team advices (top) management on the best courses of action which will lead to a better customer experience, better commercial dynamics and to better profits for Carrefour.


 


The mission of the Business Analyst "Campaign Operations" is to be the driving force within CMI for the follow-up of all campaign related projects and change initiatives.  The business analyst is as well the spoc between the campaign operations team and the IT campaign support team.


 




  • You understand and ensure good execution by campaign operations team of business briefings coming from loyalty/marketing and Régie teams, in order to deliver our clients with the best message, at the best moment and through the best communication channel.



  • You understand the architecture of all tools linked to end to end campaigns process (customer database, transactional database, tools for promo definition and calculation, as well CRM tools like Adobe Campaign).


     



  • You are responsible for the business analysis  of new campaign evolutions (project bound or small evolutions (change requests) and you facilitate meetings and workshops to gather these requirements


     



  • You are responsible for supporting and coordinating the user acceptance testing cycles to ensure that developments are in line with the described business requirements




  • You collaborate closely with the IT department who is responsible for making developments in line with the described business requirements and are able to monitor their work by perfectly understanding the functioning of Adobe Campaign as CRM tool.




  • You are responsible for the definition, prioritization and scoping of enhancement or changes to the campaign services




  • You are responsible for supporting the business in evaluating, assessing and documenting requirements and assessing business impact of changes or enhancements




  • You are responsible for a close follow-up of all campaign related incidents and follow-up in close collaboration with the IT campaign support team




  • You are responsible for the follow-up of all maintenance and defect handling matters regarding the campaign Omnichannel infrastructure and you act as the CMI spoc for these matters with the IT campaign support team


     



  • You improve and optimize our campaign execution capabilities

Profiel

 


Studies & Experience :




  • You have a Master's degree in commercial engineering, engineering or equivalent



  • You have profound experience in the area of campaign operations ideally



  • You have profound experience with Adobe



  • You have experience with (big) data techniques and know very well how to exploit campaign data in a big data cloud environment



  • You have proven communication and interpersonal skills to discuss with a variety of stakeholders



  • You have ideally experience in the retail sector



  • You are able to work in teams towards shared goals 



  • You have good mastery of English as well as French and/or Dutch

Aanbod



  • An attractive salary, company car and fuel card.



  • A pension plan, meal vouchers, exclusive discounts in our stores, bonus plan and net remuneration, laptop and smartphone.



  • Permanent trainings, the possibility to grow, internal career opportunities.


 


 


In een wereld in verandering zijn diversiteit en inclusie centrale waarden. Bij Carrefour willen we


vrouwen en mannen aantrekken en behouden - van alle leeftijden en van allerlei achtergronden,


elk met haar of zijn eigen ervaring. We zijn ervan overtuigd dat we hiermee onze klanten kunnen


bekoren en onze resultaten en onze innovatieve kracht versterken.

Brussel

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Kenmerken

Vereisten

  • Master (Licentiaat; Universiteit of Hoger Onderwijs Lange Type)

Aanbod

  • Onbepaalde duur
  • Voltijds

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