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Sony Europe Ltd


Sony Europe Ltd | Zaventem | Permanent, Full-time

Published on 4 days ago


Job description

  • Conduct training sessions on category products to internal trainers as well as selected Dealers' shop front assistants. Conduct sessions in proper form and level, dedicated to each target audience.
  • Convince and convey competitiveness of Sony products by key selling points, focusing on benefits for Consumers, while understanding competitors’ products and appropriate benchmarking.
  • Manage the online training platform from content management to monitoring of usage.


  • Understand competitive products and technology; find ways to communicate competitive advantage (all training materials have to use standard formats consistent with European platform policies)
  • Give detailed dealer/sales personnel feedback to sales and marketing and help improve training materials
  • Conduct technical trainings for Sony employees, especially for sales staff, field merchandisers and promotors.
  • Be part of the European taskforce and give relevant input on how to use training materials effectively
  • Execute technical trainings about Sony products according to plan and arrangements with superior
  • Execute trainings about art of sales on basic level for selected dealers
  • Trainees’ satisfaction and feedback surveys
  • Internal Sony sales staff confidence in selling our products
  • Dealer’s salesmen attitude and sales talk on Sony and Sony products
  • Achievement of company market shares in respective categories
  • Support all groups in the company with product knowledge support
  • Availability and usage of online eLearning platform
Qualification & Experience
  • University graduate (Technical/Commercial) with relevant educational background 
  • Proven experience in Training Department and/or Technical Marketing.
  • Consumer AV experience would be a pre (not a must).
  • Strong communication & presentation skills skills.
  • Convert Technical content towards Commercial content (sales talks / benefits)
  • Multinational company experience is an asset.
  • Strong interest in Sony company & businesses
  • Excellent command of English, French and Dutch both written and spoken
  • Computer literate, hands on experience on MS Office programs especially xls


competitive salary package
Vilvoorde - Zaventem

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  • Permanent
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