As young graduate you will start with a temporary contract of 1 year in a team of Category Managers.
In your traineeship we will focus on following marketing tasks:
- Support the collection, analysis and preparation of data from the market situation, trends, GFK data, etc with the objective to allow the Category Manager Cooking to define the vision and growth strategy for the launch of the new generation of Miele kitchen appliances. The information you have prepared will be the basis for the Category Manager Cooking to define price policy, marketing and promotional campaigns and other marketing tools.
- Support in the execution of the category launch plans: internal and external communication, sales promotion tools like price lists, POS materials and catalogs.
- Support in the translation of catalogs, brochures and other relevant texts.
- Work closely with the Category Manager Cooking who will provide you with insights on the Miele products.
Work closely with your colleagues on the sales and activation team who will give you direct input from the market and who can expect you to supply all the information required and support them in the realization of their sales objectives.