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Kindred Group

Social Media Manager Belgium

Reporting to: Social Media Manager - Europe

Kindred Group | Antwerpen | Permanent, Full-time

Published on 7 days ago

At Kindred Group we are a diverse team operating multiple online gambling brands around the globe. We believe in friendship, trust and loyalty - a winning combination that enables everyone to develop both personally and professionally.

Social Media Manager Belgium

Job description

We are searching for a talented and ambitious social media and content manager to oversee our content streams on and integrated social media properties.

As part of a dynamic and fast paced team, you will be responsible for driving the day­to­day social media conversations across our key social channels in the Belgian market, with a primary focus on keeping the brand's social accounts up to date with fresh, cutting­edge, engaging content.

Another important part of this role will be to create and commission a wide range of text and visual content initiatives to help activate our sponsorships and bolster customer engagement levels across Unibet Belgium's social media channels.

Experience social media community management, online content trends and digital marketing techniques would be an advantage.

Meanwhile, a thorough working knowledge of betting, football and other core sports is necessary, as is a proven track record in producing engaging online content.


What will you be doing?

  • Setting Unibet Belgium's Social Media Strategy
  • Day-­to-­day management and interaction with Unibet Belgium's social media communities
  • Creating social content initiatives that stay true to Unibet's brand values – friendly, passionate, expert
  • Work with key internal stakeholders/teams to set up and run competitions and promotions
  • Work alongside social advertising colleagues to set up and run social ad campaigns on all networks
  • Identifying, recruiting and moderating our influencer network of experts, commercial partners and brand advocates
  • Maintaining local content schedule, taking into account Unibet's key events and promotions
  • Managing a team of -+ 4 freelancer
  • Brief and manage agencies and third-party suppliers; ensuring projects are delivered on time and budget
  • Managing the Belgian Social Media budgets
  • Managing the Social Content Hub, including the internal & external writers
  • Achieve targets such as engagement, reach, traffic to site, awareness and brand consideration


What have you done:

  • Previous experience in digital and specialism in sports content and/or social media

  • Proven track record of managing and engaging with customers across social communities

  • An awareness of the role and importance of brand reputation in the new media age.

  • 360 knowledge of social media marketing; with demonstrated experience working with YouTube, Facebook, Twitter and Instagram

  • An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo

  • Demonstrated experience working with agencies and talent

  • Demonstrated experience in creating content for social media that has delivered tangible results

  • Experience in paid social is essential

  • A strong interest in sports is a must. Experience in e­gaming/gambling industry is a plus

  • Excellent communication and literacy skills in Flemish/Dutch is imperative, plus essential working knowledge of English


Wellbeing Allowance
Private Medical
Refunded Travel


To apply for this role click on the "Apply Now" button and complete the short web form. Please add a covering letter explaining your motivations for applying and your salary expectations.  Our recruitment team will be in touch shortly.
Antwerp & Port of Antwerp

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32 days left to apply



  • Dutch, English


  • Permanent
  • Full-time

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