? Responsible for the brand and the further development of the brand for all market segments / sales departments; Catering, B2B, Retail / Consumer, Department Education & Training and the departments in Netherlands and Great Britain.
? In consultation with the sales management, prepare the marketing plan and budget (portfolio, packaging, pricing, positioning, communication mix, website and online sales, trade fairs, new product launches, training and education needs ...) to ensure future growth.
? The departmental objectives will be achieved through inspiring and coordinating leadership.
? You have a strong coordinating and supporting role with regard to brand monitoring and uniformity with regard to the brand.
? Contributing to the general strategic direction and EBITA results of the company by focusing on long-term profitable growth that will be achieved through teamwork and entrepreneurship.
The Marketing Manager reports directly to the General Manager. The Marketing Management direct reports are :1 Marketing Assistant
? The Marketing Manager's operational responsibility includes the Gross margin of the product portfolio and the allocated marketing budget for the various departments mentioned above.
? The Marketing Manager achieves his objectives by implementing a combination of the appropriate marketing mix elements for the product groups in combination with the customer segments.
? The Marketing Manager manages the current product portfolio and also initiates and coordinates new product developments in consultation with the relevant departments (sales, production, quality, purchase, finance, logistics, ...).
? The Marketing Manager is a member / chairman of, and contributes to multifunctional project groups where this applies.
? The Marketing Manager, in consultation with the commercial managers, develops the marketing strategy that is approved by the management for implementation on the basis of the annual marketing plan.
? The Marketing Manager is responsible for the preparation and realization of the annual marketing activity plan and corresponding budget. The level of the marketing budget is determined in consultation with the commercial and financial managers.
Staff dimension: Responsibility for 1 FTEs.