50% : Brand Management for 1 Brand
* Development of marketing & category plannings based on the 6 P's & 5C's.
* Develop single-minded communication message for all campaigns in line with the communication plan
* Develop & lead implementation of activations working with creative agencies
* Improve ROI of BMI spend to deliver ZBB targets and good management of budgets within agreed targets.
50% : Support to the Brand Manager for another Brand
- Operational support to brand activations
- Creation of marketing material and/or briefing and supervision with agencies
- Support to the public relations and digital plans
- Working with agencies
- Follow up /support /management of websites
- Management of budget: create EAN-requests, follow-up on redemption, make recommendations for optimization