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SPADEL Group | Brussels | Permanent, Full-time


The SPADEL group is the market leader for mineral waters in Benelux. Spadel is a European group that produces and markets natural mineral waters, spring waters and refreshing drinks made from natural mineral water. Spadel has 6 products brands: Spa and Bru in the Benelux, Wattwiller and Carola in France, Brecon Carreg in the United Kingdom and Devin in Bulgaria.

In order to reinforce the sparkling Spadel team, we are looking for an (m/f):



Job description

As External Communication Manager you will be responsible for the Spadel Group and Spadel Belux external communications. You report directly to the Head of Corporate Affairs. Your most important responsibilities can be described as follows:

1.Manage the external communications with regards to press, media and    key opinion leaders. Ensure a steady stream of opportunities to communicate with press and media
2.Act as first spokesperson
3.Develop with Belux market communication plans and strategies in order to support brand positioning
4.Analyze, monitor and organize reputation and crisis management communication
5.Provide advice to internal stakeholders regarding external communications
6.Represent the company in the bottled water and soft drinks industry and work in close cooperation with European and national federations on image building and communications of the industry
7.Act as editor for the Spadel website and social media platforms and perform daily monitoring of press and social media


This interesting and challenging role of External Communication Manager requires a strategic, forward-thinking and experienced communications professional with a proven track record of 5-6 years in external communications in an international business environment. Furthermore, good candidates need to fulfil following additional requirements:

1. Have a master’s degree (for instance in public relations, journalism or
communications) or equivalent through experience
2. Fluency in Dutch, French and English both spoken and written is essential
3. Good knowledge of the industry, and of the company and its strategy
4. Solid experience in communications and crisis management, including as a spokesperson
5. Be goal oriented and a true team player who can combine the achievement of personal business objectives with cross-functional thinking so as to serve the overall company interests and goals
6. Possess solid IT skills in MSOffice (especially PowerPoint) as well as good
knowledge of social media monitoring and campaigns
7. Have strong proactive attitude and be well organized and stress resistant
8. Strong communicator, at ease to talk about a wide array of parties (senior
management, press, …) as well as strong networker


• A full-time permanent contract
• A competitive salary and bonus package combined with additional advantages such as a company car, petrol card, group and hospital insurance
• A dynamic and enthusiastic work environment as well as a culture which
combines a focus on company targets with a strong attention to human and
environmental values
• The opportunity to work for a truly Belgian flagship company, market leader in Benelux and Bulgaria and with a strong regional presence in France and UK

More info

Interested? Questions? Do not hesitate to contact GERT OLEFS at +32 (0)499 14 33 48 between 10 am and 8 pm on weekdays and between 11am and 5 pm on Saturdays. You can apply by sending your cv and motivation letter to    
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    • Master (University or Higher Education Long Type)
    • At least 5 years experience
    • Dutch, English, French


    • Permanent
    • Full-time

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