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HelloFresh Benelux

Associate Director of Brand & Marketing Communications

Published on 19 days ago

Associate Director of Brand & Marketing Communications

At HelloFresh we love food and our mission is to change the way people eat forever.

Job description

You are responsible for continuing building brand saliency and visibility in the Benelux with the support of an international team (15 people) of campaign managers, designers, content specialists and community managers. Your responsibilities cover the following items:

  • On a broad level: Brand Strategy, PR, Social Media, Brand Influencer Campaigns, and Creative Services (design and copywriting).
  • Making sure that all brand assets drive a consistent brand experience across the marketing mix.
  • Strategic brand planning and ‘safeguarding’ our HelloFresh brand, by being on top of consistently carrying out the HelloFresh message on all communication levels and in everything we do.
  • Developing and implementing quarterly campaigns to achieve category consideration, brand consideration objectives and brand key messages. This includes high-level Brand Influencer programs, and all campaign project and process management involved.
  • The implementation of global learnings in campaign storyline and creative review, alignment with performance marketing on media asset requirements.
  • Working closely with our Global Brand team on Global-led brand initiatives that roll-out to all HelloFresh countries, making sure that these are optimized to achieve Benelux brand goals.
  • Being a sparring partner and collaborating intensively with the Performance Marketing team, the Product Marketing for communication rollouts and the Customer Retention team.

You will be working from our head office in Amsterdam and you report directly to our CMO for Benelux.


  • You have a master’s degree.
  • You have a minimum of 10 years of relevant working experience with at least 5 years of leadership experience ideally in an international context.
  • You have preferably a background in multiple companies (FMCG and/or a B2C E-commerce company), in a fast-paced and extremely competitive environment.
  • You have a mixed experience in Brand, Marcomms, PR & Communications, Product Marketing and Brand Campaign.
  • You understand how to leverage consumer and customer insights as a springboard of creativity to unlock further growth. You are familiar with data analytics as a way to measure and improve results.
  • You are a skilled stakeholder manager with strong business acumen and the ability to work cross-functionally.
  • You are stress-resistant, have excellent organizational skills and a solution and customer driven attitude.
  • You are passionate about food and cooking.
  • You are fluent in English – and must be a native speaker in either Dutch/Flemish or French.


  • The unique opportunity to have a serious impact on a growing and listed company.
  • A lot of learning and development opportunities within a young and dynamic e-commerce company. Freedom of idea and initiative, execution, and implementation of your own ideas and initiatives.
  • A lot of company benefits, like food and fruit in the office, sports classes, such as yoga, boot camp, and boxing class.
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    41 days left to apply



    • Master (University or Higher Education Long Type)
    • At least 5 years experience
    • Dutch, English, French


    • Permanent
    • Full-time

    Apply before

    • 27 February

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