In this position, you will be responsible for developing, implementing and measuring the digital strategy of the client through a multichannel approach. You will deliver and execute digital strategies to achieve the sales targets and to improve the customer experience. Firstly, with the help of search engine optimisation (SEO), you will develop actions to increase the number of relevant visitors and conversation on the website by ensuring the website is on top of the search results using the right keywords. In addition to that, you will attract relevant visitors through paid adverts and LinkedIn sponsored content. Secondly, you will continuously improve the website, its layout and its functionalities based on the yearly marketing objectives. You will also be in charge of the digital transformation of the client at national level, with the help of the IT team. Thirdly, you will ensure that the client is visible on social media (LinkedIn, Twitter and any other relevant website) and put valuable content on it. Furthermore, you will be in charge of the Digital communication via different communication channels (website, digital platform etc.). Finally, you will be the point of contact for the digital strategy of the client and share your experience of the market as well as keep yourself updated on the development of the field. You will work in close collaboration with the Marketing team and report directly to the Marketing and Communication Manager and help them with specific projects.