As a channel Marketer your key achievements will be:
- You will work in a B2B2B channel where you will be responsible for the Activation of the channels to market in your region. You work closely with the sales team to develop and optimise the sales and marketing plan for the key customers which are distributors.
- Channel activation process and plan will be your scope. This contains, Promotional Actions, sponsorships, communication plans, Training events, Incentives and loyalty programs, Brand activation's online and offline
- Customer performance analysis and communicate this to the stakeholders
- You define together with the product department, the product launch plan in your region
- You communicate with your internal marketing team to gather all necessary information regarding competition, market knowledge
- You are together with the brand manager responsible for POS material in your region. The brand manager will decide the look and feel and you will translate this towards your region.
- Identify new business opportunities and make recommendations for go-to-market strategies across new channels, balancing risk and return.