The Brand Activation & Marketing Communications Specialist cooperates closely with Sales and Marketing in order to develop and implement a successful marketing strategy for Sony products.
The Brand Activation Specialist is responsible for improving the positioning of Sony at the retailers and for the optimization of the conversion rate and in house share at the assigned retailers. He / She takes care of creating profitable mutual partnerships between Sony and retailers and is responsible for our strategic accounts and Customer Investment sell out driver follow up.
The Brand Activation Specialist’s further role is to implement effective and timely trade marketing activities to a high standard in terms of brand, category and sales performance, balancing strategic objectives with tactical opportunities, in line with the dynamics of target consumers / shoppers and retailers’ positioning towards them.
You will be responsible for creating and organizing all Advertising and POS materials, as well managing projects like retailer and consumer events.