ASAP Liège Office
ASAP est devenu un groupe RH de premier plan, implanté sur 80 sites en Belgique.
Recrutement et sélection, administration des salaires, outplacement, conseils socio-juridiques, les titres-services, intégration de logiciels RH… Depuis des années, ASAP est bien plus qu’un simple spécialiste de l’intérim.
ASAP se concentre sur le talent, le développement de relations à long terme et l’enrichissement continu de ses connaissances RH. Avec enthousiasme, évidemment. Car sinon, d’où viendrait le slogan « Enjoy your Job » ?
SEO Specialist (e-marketing)
Description de la fonction
Practically, you will:
Discover new SEO opportunities by regularly analysing position reports, traffic reports, site errors, logs, site crawls, etc.
-Implement the foundations of on-site optimisation by making use of:
Best-practice HTML elements (H1-6 titles, image ALT tags, bold text)
Markup for rich snippets, social sharing, knowledge graph
Internal linking strategies
-Be responsible for SEO-optimised content, through:
Ensuring the presence of unique content on each page
Conducting keyword research
Managing User Generated Content
-Tackle the unique SEO challenges of e-commerce, multi-country, multi-language sites, including:
Ensuring the optimisation of new product pages
Ensuring the crawling and indexation of the different domains
Dealing with disappearing pages (out-of-stock products, old categories, 404 errors)
Promoting seasonal content, top sellers, etc.
Dealing with page cannibalisation (duplicate pages, duplicate meta titles)
-Be responsible for measuring the impact of your SEO optimisations, which includes defining KPIs, creating and updating dashboards, and drawing business conclusions
-Stay on top of SEO best practices by following industry news and trends
-Plus any other relevant aspects of on-site optimisation
To achieve your objectives, you will:
work closely with the Inbound Marketing team (in Belgium)
work with our developers to implement technical changes (in Romania)
- Personally, you are:
Autonomous with good organisational skills
Eager to learn
A college/university degree in Communication, Business, or (Digital) Marketing is a plus
Strong SEO interest expressed in professional, academic and/or personal experiences. Any SEO experience and/or knowledge is welcome, with at least the basics.
Strong analytical skills: you enjoy digging into data and you can draw actionable conclusions
Basic/Good knowledge of web elements (HTML, logs, website and server architecture)
A technical mind: you are not afraid to get involved in pure technical SEO!
Dutch and/or French Native with at least a working knowledge of French. A good written and oral level in English. German knowledge is welcome.
o A good written and oral level in English
o German knowledge is welcome
We are looking for a Junior/Medior/Senior E-commerce SEO Specialist to join our Digital Marketing team.
You will be responsible for finding on-site SEO opportunities, implementing them, and measuring their impact. You will tackle unique SEO challenges in our e-commerce environment.
At least basic knowledge of SEO (or even better: e-commerce SEO) is required, but any level of experience is appreciated (Junior to Senior projects are available).
As long as you are passionate about becoming an expert, we welcome your application!